Instagram DM Templates 2026: 30+ Copy-Paste Scripts for Outreach, Sales & Support

# Instagram DM Templates 2026: 30+ Copy-Paste Scripts The right Instagram DM template can be the difference between a 2% reply rate and a 40% one. We pulled the best-performing scripts from creators, agencies, and Repli automations and turned them into a copy-paste library you can use today — plus the exact triggers and AI prompts to automate them in seconds. ## How to DM brands on Instagram (template that works) > Hey {brand_name} team! 👋 Huge fan of your {recent_post_topic} post — the way you broke down {specific_detail} was 🔥. I run {your_handle} where I create content for {niche_audience} (last reel hit {metric}). Would love to explore a collab — would a quick 10-min call this week work? Why it works: specific compliment, social proof, one clear ask, low time commitment. ## Influencer outreach templates **1. Cold pitch — paid collab** > Hi {creator_name}! I'm {your_name} from {brand}. Your audience of {niche} is exactly who we built {product} for. We'd love to send a free sample + paid post — budget is {₹X / $Y} for one reel + 3 stories. Open to chatting? **2. Gifting (no payment)** > Hey! Loved your {recent_post}. We'd love to gift you our {product} — no strings attached, post only if you genuinely love it. Drop your address? **3. Long-term ambassador** > Hi {name}! We've watched you post about {topic} for months and your voice fits us perfectly. We're opening 5 ambassador spots — 10% revenue share + free product monthly. Interested? **4. UGC request** > Hi {name}! We're collecting real customer stories about {product} and would love yours. We'll pay {$X} for a 30-sec reel — full creative freedom. ## Brand collaboration templates **5. Cross-promo with another brand** > Hey {brand}! We both serve {shared_audience} but don't compete. Would you be open to a story swap this Friday? Could 10x both our reaches. **6. Bundle launch** > Hi! We're launching a {season} bundle and your {product} would pair perfectly with our {product}. Want to co-create a limited drop? ## Customer support DM templates **7. Order status auto-reply (trigger: "order", "where's my")** > Hi {first_name}! 👋 Drop your order ID and I'll pull the latest tracking in 10 seconds. **8. Refund request** > Sorry to hear that, {first_name}. Can you send: (1) order ID (2) one photo of the issue? We'll process the refund within 24 hrs. **9. Out of stock** > That size sells out fast 😅 — want me to ping you the moment it's back? Reply "YES" and I've got you. **10. Shipping delay apology** > Hey {first_name}, your order is 2 days behind because of {reason}. Here's a 10% credit on us: {code}. New ETA: {date}. ## Sales & lead-capture templates **11. Comment-to-DM auto reply (trigger: "PRICE")** > Hey {first_name}! Sending the pricing now 👇 — Pro is ₹499/mo with unlimited automations. Tap below to start free → {link} **12. Free trial nudge** > Hi {first_name}! You started a free trial 3 days ago but haven't connected Instagram yet. Want me to walk you through it in 2 minutes? **13. Cart abandonment** > Hey {first_name}, you left {product} in your cart 👀. Here's 10% off if you check out today: {code} **14. Webinar / event invite** > Hi {first_name}! We're hosting a free 30-min workshop on {topic} this {day}. Want me to save you a seat? **15. Lead magnet delivery** > Thanks for the DM! Here's your free {lead_magnet}: {link}. Tell me one thing — what's your biggest struggle with {topic}? ## Follow-up sequences **16. Day 1 — no reply** > Hey {first_name}, just bumping this up in case you missed it 🙂 **17. Day 3 — value add** > No worries if now's not the right time! In the meantime, here's a free resource we just published: {link} **18. Day 7 — soft close** > Last one from me, promise 🤝 If {product} isn't a fit, totally cool — mind sharing why? Helps us improve. ## Welcome DM templates **19. New follower** > Welcome {first_name}! 💜 Thanks for following. Quick Q — what brought you here? (so I can send you the most useful content) **20. Story reply auto-DM (trigger: emoji)** > Glad that landed! Want the full breakdown? Tap here → {link} **21. Post-purchase welcome** > Welcome to the family, {first_name}! 🎉 Your order ships in 24 hrs. Here's a 10% code for your next one: {code} ## Win-back templates **22. Lapsed customer** > Hey {first_name}, been a while! We launched {new_feature} since you last visited — want a 14-day Pro trial on us? **23. Cancelled subscriber** > Sorry to see you go, {first_name} 💔 Mind sharing one reason? In return, here's 50% off if you ever come back: {code} ## Booking & appointments **24. Appointment request (trigger: "BOOK")** > Hi {first_name}! 📅 Tap here to grab a slot that works for you → {booking_link}. Confirmation will land in your DM + email. **25. Reminder — 1 hr before** > Quick reminder, {first_name}! Your call is in 1 hour. Link: {meet_link}. See you soon ✨ **26. No-show follow-up** > Hey {first_name}, missed you today! Want to reschedule? Tap → {booking_link} ## Negative review / complaint handling **27. Public complaint pulled to DM** > Hi {first_name}, just saw your comment and I'm really sorry. Let's fix this — what happened? ## Influencer rate-card request **28. Asking for rates** > Hi {name}! Loved your recent reel. Could you share your current rate card for a 1 reel + 2 stories collab? ## DM templates that get auto-Replied by Repli Every template above can run on autopilot with Repli's **Comment-to-DM**, **Story Reply**, **Keyword Trigger**, and **AI Persona** automations — see our [getting-started docs](https://repli.in/docs) to wire one up in under 2 minutes. ### Best practices 1. **Personalize the first 7 words** — IG's preview shows ~7 words. Make them count. 2. **One ask per DM** — confused prospects don't convert. 3. **Use {first_name} merge tags** — Repli pulls this from the user profile automatically. 4. **Keep it under 300 chars** — IG truncates long DMs on mobile. 5. **Add a CTA button** — Repli supports button Replies for 2-3x higher click-through. ### FAQ **Are DM templates against Instagram's TOS?** No — templates themselves are fine. Spamming identical messages from a personal account is. Repli uses Meta's official Messenger API, which is fully compliant. **How many DMs can I send per day?** Free users on Repli get 20 DMs/day. Pro gets unlimited within Meta's 24-hour messaging window. **Can I A/B test templates?** Yes — Repli Pro lets you rotate up to 5 variants per automation and track reply rate. --- Ready to automate any of these? [Start free on Repli](https://repli.in/onboarding) — no credit card, 20 free DMs a day, forever.