PilotDM offers free Instagram and Facebook automation with unlimited DMs. Repli is also free to start, and grows into WhatsApp marketing, a team CRM and AI bookings when you need them.
| Feature | Repli | PilotDM |
|---|---|---|
| Instagram Comment-to-DM | Available (Keywords, wildcard and per-post targeting) | Available |
| Story reply and mention automation | Available | Available (Story replies) |
| Ask-to-follow before sending | Available (With an "I am following" button) | Available (Follow before DMs) |
| Lead collection inside the DM | Available (Multi-step questions from Pro) | Available (Emails and phone numbers) |
| AI chat replies to DMs | Available (Pro+, or any paid plan with AI credit (₹1 per 10 replies)) | Available (AI Agent listed) |
| AI chat that reads your own webhooks | Available (Order, booking or stock lookups from your own links) | Not publicly stated |
| Appointment booking from chats | Available (Instagram and WhatsApp, Pro+) | Not publicly stated |
| WhatsApp marketing on the official API | Available (Growth ₹999/month and above) | Not publicly stated |
| WhatsApp CRM with team agents | Available (Growth and above; extra agent seats ₹25/month) | Not publicly stated |
| Instagram Reel Analyzer | Available (Free 2 scans, up to 100 per billing period) | Not publicly stated |
| Free plan | Available (Free forever, no card) | Available (Unlimited automations and DMs) |
| Entry paid price | Available (Creator ₹249/month) | Plan dependent (Charges enterprise users only) |
Competitor details come from PilotDM’s own website on 13 October 2026; anything not established by this review is marked "Not publicly stated". Feature availability may vary by plan and change over time.
For free Instagram replies, PilotDM is generous. Repli is better if you also want WhatsApp marketing, a team CRM, bookings or AI that reads your own data.
Yes. Connect your Instagram professional account to Repli with Instagram login, then recreate your keywords and DM messages. Most simple comment-to-DM flows take a few minutes each. Turn off the matching PilotDM automation first so people do not receive two DMs.
Yes. Repli connects through Meta’s official Instagram login and the WhatsApp Business Cloud API. It does not ask for your password and does not send unsolicited cold DMs.
No. Repli is independent and is not affiliated with or endorsed by PilotDM, Instagram or Meta. Competitor details come from PilotDM’s own website on 13 October 2026 and may change.
PilotDM is a trademark of its respective owner. Repli is independent and is not affiliated with or endorsed by PilotDM.