Start with one active Instagram automation: send your written DM after a matching comment or reply to an incoming DM keyword. Connect through Instagram Business Login, without sharing your password. The free plan has no trial expiry or credit-card requirement. Free credits (15 on signup + 5 each day) cover the daily message allowance and let you try AI replies; lead collection and ongoing AI need a paid plan.
If people ask for a resource under a post, test a comment-triggered private reply. If they send a routine question in DMs, test an incoming keyword reply instead. The one active automation slot is shared across channels, so choose one workflow for your first test.
The free plan is limited by more than volume: one connected Instagram account, one active automation, 300-character DMs with a Repli footer, and a free credit allowance. Free AI is for evaluation without wallet recharge; do not assume paid lead collection or ongoing AI access from a successful test.
Yes. The free plan has no trial expiry and needs no credit card. You can keep one automation active across all channels. Free credits (15 on signup, 5 added daily) set the daily message allowance and let you try AI replies; there is no AI wallet or recharge on Free.
Connect your Instagram professional account, select a post or Reel, choose a keyword such as LINK, and write your DM. Enable the automation, then test with a comment from another account. Check the message log to confirm delivery rather than assuming that a public reply means the DM succeeded.
One connected Instagram account and one active automation across all channels. Free DMs have a 300-character limit and a Repli footer. AI evaluation uses a separate free credit allowance; lead collection questionnaires and ongoing AI replies need a paid plan.
No. You authorize access through Instagram Business Login. Repli uses the official API; Meta permissions, messaging windows and account restrictions still apply, and delivery is not guaranteed.
No. Repli responds to supported comments and incoming messages. A private reply to a comment has different rules from a conversation opened by an incoming DM; ongoing automated messaging must respect Meta’s 24-hour window.
The Instagram DM automation guide covers keyword replies, story replies, lead collection, AI credit and 24-hour broadcasts. This page focuses on the free plan; the pricing page lists paid-plan access and current limits.
Free comment-triggered automation setup · Step-by-step help: set up a DM keyword reply · Instagram DM automation for business · Plans and pricing
Keep Free if one active rule meets your needs. Upgrading is optional: choose a paid plan for a workflow or capacity you actually need, not simply because you have tested the free plan.
No subscription charge or trial expiry. One active automation across channels, one Instagram account, 300-character DMs with a Repli footer, 15 signup credits plus 5 daily credits. Free Instagram also has a 5-message daily cap; available credit and other sending restrictions can reduce delivery. AI evaluation is not a rechargeable money wallet.
₹249/month in India or US$3/month internationally, billed monthly. Choose it for multiple selected-post Comment-to-DM rules on 1 included Instagram account, without the Repli footer. It excludes incoming DM and Story-reply workflows, lead questionnaires, follow-ups and WhatsApp. No AI credit is included.
₹499/month in India or US$6/month internationally, billed monthly. Choose it for incoming DM keywords, Story replies, lead questions and eligible follow-ups on 1 included Instagram account. Current new-buyer Pro is Instagram-only: no WhatsApp number, Marketing or CRM. AI usage requires purchased credit; no credit is included.
Growth is ₹999/month in India or US$12/month internationally, billed monthly for Instagram plus WhatsApp Marketing and CRM, with 1 Instagram account and 1 WhatsApp number. Pro+ is ₹1499/month in India or US$18/month internationally, billed monthly with 2 of each and ₹499 AI credit per paid cycle where the INR benefit applies—not an equivalent USD grant. Growth includes no AI credit. Agent seats and extra capacity cost separately; Email and Store remain private beta.
Compare channel and capacity plans
Monthly figures are not annual-equivalent prices. Longer billing periods have their own upfront totals; review the selected cycle before checkout. Customer cancellation is designed to stop renewal and retain access through the paid cycle. Meta permissions, rate limits and messaging eligibility still apply. Paid AI uses metered credit; a recharge never unlocks excluded workflows.