Affordable Instagram comment to DM automation starting at ₹249/month. Auto-reply to comments on Reels and posts with a DM, capture leads and reply instantly.
Pick the Reel or post you want to automate and set the trigger — a keyword such as LINK, PRICE or GUIDE, or the wildcard that matches every comment.
Write the DM Repli sends when a comment matches: your link, offer, guide, catalogue or booking page. Add an optional public comment reply too.
Publish the automation. Every matching comment gets an instant DM through the official Instagram API, and the person is saved in your leads list.
The DM goes out as soon as the comment webhook arrives, instead of hours later when someone gets to your inbox.
Creator does not cap the number of active Instagram Comment-to-DM automations or keyword rules on your connected account.
Deliver a link, discount code, PDF, catalogue or booking page in the DM instead of pasting it into a public comment thread.
Attach an automation to one specific Reel or post, or apply a rule across all posts on the account.
Everyone who triggers an automation is collected as a lead in the Repli dashboard, so nothing is lost in the notifications tab.
See how each Comment-to-DM automation is performing from the dashboard.
Send a guide, course link or affiliate link when someone comments GUIDE on a Reel.
Send a product page, size chart or discount code when someone comments PRICE.
Run separate keyword automations per campaign and keep every lead in one list.
Send a booking link or intake resource when someone comments CALL.
Send directions, menus, price lists or an enquiry form straight to the DM.
Turn a high-engagement post into a measurable lead source without extra manual work.
Instagram Comment-to-DM automation sends a private DM to someone automatically after they leave a comment that matches a keyword you chose. You set the keyword and the message once, and Repli sends that DM for every matching comment on the post or Reel the automation is attached to.
Repli connects your Instagram Professional account through Instagram Business Login. Meta sends Repli a webhook when a new comment arrives, Repli checks it against your keyword rules, and sends your DM through the official Instagram API. No password is shared and nothing is scraped.
Yes. You can send an automatic DM on a matching comment, and optionally post a short public reply on the comment itself so the thread does not look unanswered.
Creator is for anyone who only needs Comment-to-DM: creators, coaches, small D2C brands, local businesses and agencies running a single Instagram account. It does not include AI replies, WhatsApp, follow-ups, appointment booking or additional Instagram accounts — those sit on Pro and Pro+.
Yes. A Comment-to-DM automation can be attached to a specific Reel or feed post, or applied to all posts on the connected account.
Create a Repli account, connect your Instagram Professional account in one OAuth step, add a keyword and the DM you want sent, and publish. Setup usually takes a few minutes.
Yes. Repli is a Meta-approved app and uses the official Instagram API. Meta’s 24-hour messaging window is respected on every send.
Creator is billed monthly and can be cancelled from your dashboard. Cancellations and refunds follow the refund policy published on repli.in.
Affordable Instagram comment to DM automation. The Creator plan includes unlimited active Instagram Comment-to-DM automations and keyword triggers on one Instagram account.
Choose a comment trigger, create the automated DM, and publish the automation.
“Price?”, “Link?”, “How do I book?” — the people commenting are ready to buy, but manual replies take hours and get buried under notifications.
Connect Instagram once, then build as many keyword automations as your campaigns need.
Every price here comes from Repli's central pricing configuration, so it matches checkout exactly.
Reply to Instagram comments automatically with a DM, capture the lead, and answer in seconds instead of hours. Set a keyword once and Repli handles every matching comment on your posts and Reels.
Comment-triggered DMs let businesses, creators, agencies and ecommerce brands respond at scale: one automation handles a viral Reel just as reliably as a quiet post.
AI replies only after an AI-credit recharge; no WhatsApp, follow-ups or appointment booking — those are on Pro and Pro+
Most automation platforms bundle AI, WhatsApp, broadcasts and CRM features into one price. If all you need today is a DM sent when somebody comments, you end up paying for the rest.
Repli runs on the official Meta Instagram API — no scraping, no shared passwords.
Instagram comment to DM automation, comment to DM tool, Instagram lead automation and automated Instagram DMs from Repli.