Instagram automation in India

Configure Instagram comment-to-DM, keyword replies and lead questions for your audience in India. Use your own Hindi, Hinglish or English reply copy, compare plan access, and test official account authorization.

What is different for customers in India?

Repli Creator starts at ₹249/month in India or US$3/month internationally, billed monthly. It includes 1 Instagram account and unlimited active Instagram Comment-to-DM automations.

Repli Pro is ₹499/month in India or US$6/month internationally, billed monthly, with 1 Instagram account. It adds incoming DM keyword replies, Story replies, lead questions and eligible follow-ups. Appointment tools or a supplied booking link do not establish external calendar availability or a confirmed booking.

Creator and Pro include no AI credit. AI-generated replies cost extra where AI access is available and use purchased credit; buying credit does not unlock a workflow your plan excludes. Written keyword replies do not debit the AI wallet.

Free has no subscription charge: one active automation across channels, one Instagram account and limited evaluation credits. It is not unlimited free messaging and has no rechargeable AI money wallet.

The INR checkout lists UPI, netbanking and cards through Razorpay. Availability of a method and payment success depend on the checkout and provider; this page does not certify live acceptance. Instagram permissions and sending rules are not relaxed for India.

Related guides

Why teams choose Repli

What you get

Comment-to-DM

Share your configured resource or product link after a matching comment.

Your reply language

Write the response in the language your audience uses. Review any generated AI answer.

Lead questions

Collect the details your team needs on Pro or an eligible higher plan.

Use cases

Creators and educators

Deliver your configured resource link from a matching Reel comment.

Product and service teams

Answer incoming questions with your supplied information and contact link.

Choose a workflow, then review the INR quote

Creator focuses on Comment-to-DM. Pro covers broader Instagram automation, including lead collection and eligible follow-ups. Growth adds WhatsApp Marketing and CRM; Email and Store remain private betas. Compare the selected billing cycle rather than assuming the monthly list price is the checkout total.

Write your approved reply in English, Hindi or Hinglish when appropriate for your customers. Repli is a global product: your account timezone follows your browser, and a regional page does not create India-only features or a separate Meta approval.

Frequently asked questions

Can teams in India use Repli?

Yes. Repli is a global product available to teams in India. Use an eligible professional account and grant the required permissions.

Can I write replies in Hindi or Hinglish?

Yes. Write your static reply in the language you need; review generated AI replies before relying on them.

Which plan should I choose?

Creator is ₹249 / US$3 per month for comment-to-DM. Pro is ₹499 / US$6 per month for broader Instagram automation. Check pricing for exact limits, payment options and separate AI usage.

Is delivery or account safety guaranteed?

No. Permissions, account restrictions and messaging windows still apply; check the send log after testing.

Pricing · All features · How it works · Blog

Choose the workflow before the INR billing period

Keep Free if one active rule meets your needs. Upgrading is optional: choose a paid plan for a workflow or capacity you actually need, not simply because you have tested the free plan.

Free

No subscription charge or trial expiry. One active automation across channels, one Instagram account, 300-character DMs with a Repli footer, 15 signup credits plus 5 daily credits. Free Instagram also has a 5-message daily cap; available credit and other sending restrictions can reduce delivery. AI evaluation is not a rechargeable money wallet.

Start or continue free

Creator

₹249/month in India or US$3/month internationally, billed monthly. Choose it for multiple selected-post Comment-to-DM rules on 1 included Instagram account, without the Repli footer. It excludes incoming DM and Story-reply workflows, lead questionnaires, follow-ups and WhatsApp. No AI credit is included.

Review Creator pricing

Pro

₹499/month in India or US$6/month internationally, billed monthly. Choose it for incoming DM keywords, Story replies, lead questions and eligible follow-ups on 1 included Instagram account. Current new-buyer Pro is Instagram-only: no WhatsApp number, Marketing or CRM. AI usage requires purchased credit; no credit is included.

Review Pro pricing

Growth / Pro+

Growth is ₹999/month in India or US$12/month internationally, billed monthly for Instagram plus WhatsApp Marketing and CRM, with 1 Instagram account and 1 WhatsApp number. Pro+ is ₹1499/month in India or US$18/month internationally, billed monthly with 2 of each and ₹499 AI credit per paid cycle where the INR benefit applies—not an equivalent USD grant. Growth includes no AI credit. Agent seats and extra capacity cost separately; Email and Store remain private beta.

Compare channel and capacity plans

Monthly figures are not annual-equivalent prices. Longer billing periods have their own upfront totals; review the selected cycle before checkout. Customer cancellation is designed to stop renewal and retain access through the paid cycle. Meta permissions, rate limits and messaging eligibility still apply. Paid AI uses metered credit; a recharge never unlocks excluded workflows.