Instagram comment moderation and review

Choose what Comment Guard should allow, hide, delete or leave for review. Your keyword rules take priority; AI categories and sensitivity guide separate decisions, with actual outcomes recorded for inspection.

Illustrative workflow—not a delivery guarantee

  1. Customer action: A supported incoming event reaches the connected account.
  2. Configured action: Repli checks the rule and attempts the configured response.
  3. Owner review: Inspect the actual result before assuming the next step completed.

Required account permissions, recipient eligibility and Meta limits still apply. A matching event or public reply is not proof of a delivered DM.

Configure moderation conservatively

  1. Select account and settings: Enable Comment Guard for the correct professional account; check comments permissions and plan/AI access.
  2. Start with reviewable decisions: Set keyword rules and category actions carefully. Enable automatic deletion only when you accept its consequences.
  3. Inspect the event record: Test a controlled comment, review category/confidence and verify the actual action result. Adjust rules for false positives.

Related guides

Why teams choose Repli

What you get

Keyword rules

Choose a keyword, its match behavior and an allow, hide or delete action. These rules take priority over the AI category decision.

AI category review

The classifier evaluates categories such as spam/promotion, competitor links and abuse; confidence and your settings determine the next step. It can misclassify.

Hide versus delete

Hiding and deletion are different actions. A deleted comment is not guaranteed recoverable; a failed API request does not mean the action happened.

Review outcomes

Inspect safe, pending, hidden or deleted outcomes and the recorded reason. Borderline link-only cases can remain up for review.

Use cases

Specific unwanted phrase

Configure a keyword action for a phrase you do not want, then test its match and inspect the result.

Ambiguous link comment

Do not assume every link is spam. Review the classifier’s outcome before taking irreversible action.

Moderation audit

Check actual hide/delete outcomes and failures instead of assuming the comment section is fully filtered.

Detection is not a guaranteed moderation outcome

The custom keyword rule runs before the classifier. If no rule matches, the AI verdict is compared with the chosen sensitivity and category action. Low-confidence and borderline link cases may be left visible or pending.

The current sensitivity thresholds differ by setting; detection can miss unwanted content or misclassify a genuine question. An API refusal, missing permission or billing issue can stop the action. Review the event instead of assuming all spam disappeared.

Deletion and automation ordering

The product supports configured hide and delete actions; “auto-hide only” was inaccurate. Do not promise that deletion can be reversed or that all moderation actions are recoverable.

Moderation does not establish a guaranteed ordering barrier for every reply or DM job. Verify moderation and automation outcomes independently; keep classification claims separate from what Instagram accepted.

Frequently asked questions

Does Comment Guard only hide comments?

No. Owner settings can select allow, hide or delete behavior. A delete action can be irreversible; review the actual outcome.

Does every link get hidden?

No. Keyword rules and AI categories differ; borderline link-only cases can be left visible or pending for review.

Are AI decisions guaranteed correct?

No. Confidence, sensitivity and category settings affect action, and false positives or missed comments are possible.

Will moderation always prevent a DM?

No guaranteed moderation-before-reply barrier is established. Check moderation and send outcomes separately.

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