WhatsApp Business API platform and setup

Repli provides workflows on top of Meta’s WhatsApp Business Cloud API. The API connects a business number to software; it does not automatically supply approved templates, a verified badge or permission to message anyone.

WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.

Account access comes before a working send

Authorize the business account and eligible number through Meta Embedded Signup. Repli checks connection readiness, permissions and webhook status. Follow Meta’s current setup documentation; number migration or coexistence availability can vary.

Templates are reviewed by Meta. A customer-service window allows eligible free-form replies; an approved template is needed for appropriate business-initiated messaging outside it. Consent, account restrictions and delivery outcomes remain separate checks.

The platform page explains access and capabilities, not a certification. Repli’s use of the Cloud API does not establish Meta partner endorsement, badge approval, universal compliance or protection from restrictions.

Setup

Confirm access

Review Meta’s prerequisites for your business and number.

Configure the task

Complete Embedded Signup and check the reported connection status.

Review the result

Configure and test an eligible reply or approved template; read the actual result.

Questions

Which plan should I review?

WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.

Does the subscription cover every WhatsApp message?

No. Meta/provider messaging charges, AI usage and team seats are separate from the software subscription. Check current account terms and invoices.

Does the Cloud API guarantee delivery or approval?

No. Meta controls template approval, account restrictions and delivery. Check consent, current policy and actual send results.

Related guides

WhatsApp automation

WhatsApp business API vs business app

WhatsApp business API pricing india

WhatsApp CRM pricing

Official references

WhatsApp Business Platform pricing — Delivered-message billing depends on recipient market and category; consult the current rate card and account invoice.

Cloud API getting started — Account and number prerequisites; Meta controls availability and approval.

WhatsApp Business Messaging Policy — Consent, acceptable use and messaging restrictions still apply.