WhatsApp for ecommerce

Connect the stages of your customer journey without treating every conversation as a completed purchase. Repli brings shopper chats, customer records and eligible messaging workflows together; your store remains the source of order and payment facts.

WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.

Map the shopper journey before configuring messages

Before purchase, answer from your supplied product and policy information and share an existing store link. After purchase, configured store events can drive order updates. A message sent is not evidence that an order was paid, delivered or returned.

For cart follow-up, your source must provide a usable checkout link, customer details and the relevant event. Check consent and an appropriate approved template before enabling outbound reminders. Missing or stale source data must not become a guessed order update.

Keep a note and next task when support needs a person. Use the assistant guide for identity-aware order lookups; this overview owns the broader customer journey, not the lookup procedure.

What this workflow does not promise

Repli is not a native WhatsApp checkout, refund engine or universal store sync. Store events and read tools require separate configuration; the Store workspace remains private beta. No recovery rate or guaranteed sale is promised.

Illustrative WhatsApp workflow

  1. Customer: Has my order shipped?
  2. Configured response: We can check a connected source; we will not assume a shipped state from a payment message.
  3. Team review: An unresolved shipping question stays with the support team.

Repli is not a native WhatsApp checkout, refund engine or universal store sync. Store events and read tools require separate configuration; the Store workspace remains private beta. No recovery rate or guaranteed sale is promised.

Setup

Define the task

List the incoming questions and real store events you want to handle.

Configure the inputs

Connect the eligible number and configure only the required event/template path.

Review the outcome

Review consent, source values and actual delivery results before expanding.

Questions

Does an order update mean Repli processes the order?

No. Your store processes orders and payments. Repli can message from configured source events; it does not establish native checkout or refund processing.

Which Repli plan should we review?

WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.

Can we message anyone after an inquiry?

No. Respect recipient consent and opt-outs. Ordinary replies need an eligible customer-service window; later business-initiated messages require the supported approved-template path. Meta/provider charges and account restrictions remain separate.

Related guides

WhatsApp ecommerce assistant

Shopify webhook setup

Configured cart follow-up

WhatsApp CRM pricing

Repli pricing

Official references

WhatsApp Business Platform pricing — Delivered-message billing depends on recipient market and category; consult the current rate card and account invoice.

Cloud API getting started — Account and number prerequisites; Meta controls availability and approval.

WhatsApp Business Messaging Policy — Consent, acceptable use and messaging restrictions still apply.