One message. Your recent conversations. Send a relevant follow-up to people who already DM’d you — while their 24-hour messaging window is still open.
Required account permissions, recipient eligibility and Meta limits still apply. A matching event or public reply is not proof of a delivered DM.
An Instagram DM broadcast sends the same message as individual private DMs to an eligible audience. Repli targets people who sent your connected account a DM in the previous 24 hours. It is not a public Instagram broadcast channel, a follower export or a cold-DM tool.
See how many distinct people messaged the selected account in the last 24 hours, alongside your recent DM contact count.
Repli calculates eligibility from recorded inbound DM timestamps. Following, liking or commenting alone does not qualify a person.
Write up to 990 characters for a useful update, relevant offer or follow-up to your recent conversations.
Add an optional button label and URL so recipients can visit your product, registration or booking page.
Share a restock update with recent DM contacts. Send only when the update is relevant to the audience.
Remind recent enquiries about your upcoming workshop and include a registration link.
Follow up with recent conversations about an offer you can actually honour.
A recent DM is a conversation, not permission to send unrelated promotions. Use Instagram DM retargeting for relevant follow-ups, product information or an update your recent contacts would expect.
Repli broadcasts to the selected account’s eligible audience, not a custom tag-based segment. Choose a message that fits everyone in that audience.
Each person has a separate window measured from their latest inbound DM. A new inbound message updates that timestamp. Your outbound broadcast does not reset it.
Repli calculates the open audience from the messages it has recorded. If an account was disconnected or a message event was not received, that person may not appear. Meta’s permissions, policies and delivery limits still apply.
Repli scans a bounded recent inbound-message log for your selected owned account and recalculates the audience when sending starts. It is not a live Meta eligibility query or a full follower list.
The current worker does not recheck the clock for every recipient in the sequential send loop. A conversation near expiry can close before its turn, and Meta can reject the send. An open count is not a promise of final delivery or permission for unrelated marketing.
A broadcast channel is a shared Instagram channel people join. Repli DM broadcasts arrive as individual private messages in existing eligible conversations. They do not message all followers or bypass the 24-hour window.
Distinct people with a recorded inbound DM to your selected connected Instagram account in the previous 24 hours. A follow, like or public comment alone does not add someone to this audience.
For this feature, a recorded inbound DM from the person starts or refreshes their window. A new outbound message from your business does not reset it. A comment-triggered private reply alone is not an inbound DM.
No. Repli does not scrape followers or send cold DMs. Only recent inbound DM contacts within the 24-hour audience are eligible.
Sending is included on Pro (₹499 / US$6 per month), Growth, Pro+ and eligible higher tiers. Free and Creator users can view the audience count but must upgrade to send. Commerce remains beta and is not available to purchase.
Yes. The broadcast page refreshes its eligible count every minute and has a manual refresh control. The audience is calculated again when you send, so the final total may differ from the earlier count.
Yes. Add an optional button label and destination URL. If you have more than one connected Instagram account, select the account to use. The selector lists only accounts connected by you.
No. This feature sends when you confirm it and does not schedule messages or provide a way around the 24-hour window.
No. Audience eligibility is calculated from recorded inbound messages when sending starts, not rechecked against Meta for every recipient. Windows may expire before a recipient’s turn. Repli reports sent and failed totals; a sent result is not proof of reading.
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