WhatsApp opt-in and consent records

Capture permission before subsequent business messaging and keep evidence of what the person agreed to receive. Repli provides contact consent controls, audit history and explicit opt-out handling; the record does not certify legal compliance.

WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.

Separate permission evidence from a contact list

Describe your business and the expected message purpose when asking for permission. A supplied phone number, imported spreadsheet, purchase or incoming question is not by itself proof of consent to unrelated future promotions. Keep the source and scope of permission.

Supported standalone replies such as STOP and UNSUBSCRIBE mark a contact opted out. START and UNSTOP can change the record back. Matching uses normalized whole-message commands, not unrestricted understanding of every sentence; staff must also honor requests made in other words or outside WhatsApp.

The contact profile supports manual changes and an audit history with source and time. Only restore permission after a genuine new opt-in and document why. The send check blocks recorded opted-out contacts; unknown or missing status is not automatically rejected on every send path.

Permission and the customer-service window

Obtain explicit permission for the WhatsApp messages the recipient expects and honor opt-outs. The customer-service window opens or resets with each user message and lasts 24 hours. Outside it, use an appropriate approved template; template approval does not replace consent or guarantee delivery.

Limits before enabling

A manual “opted in” change or upload confirmation cannot create consent the recipient never gave. Product safeguards are not a legal guarantee; review current official policy and applicable privacy requirements. Separate cart/webhook sender paths require their own review.

Illustrative workflow review

  1. Recipient: STOP
  2. Outcome review: The supported command records an opt-out; the team must also honor other genuine stop requests.

A manual “opted in” change or upload confirmation cannot create consent the recipient never gave. Product safeguards are not a legal guarantee; review current official policy and applicable privacy requirements. Separate cart/webhook sender paths require their own review.

Setup

Define the task

Ask for explicit permission and retain the purpose and source.

Confirm inputs

Record the status and review supported STOP/START behavior.

Review the outcome

Honor all opt-outs and restore permission only with real evidence.

Questions

Does a missing consent record block every send?

No. The inspected send check blocks recorded opted-out status; it does not itself reject every unknown or missing status. Obtain and retain real permission rather than relying on the absence of a block.

What does the 24-hour window permit?

Obtain explicit permission for the WhatsApp messages the recipient expects and honor opt-outs. The customer-service window opens or resets with each user message and lasts 24 hours. Outside it, use an appropriate approved template; template approval does not replace consent or guarantee delivery.

Which Repli costs should we review?

WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.

Related guides

WhatsApp broadcast automation

WhatsApp audience segmentation

WhatsApp webhook automation

WhatsApp CRM

Repli pricing

Official references

WhatsApp Business Platform pricing — Delivered-message billing depends on recipient market and category; consult the current rate card and account invoice.

Cloud API getting started — Account and number prerequisites; Meta controls availability and approval.

WhatsApp Business Messaging Policy — Consent, acceptable use and messaging restrictions still apply.