Build a campaign around a message customers agreed to receive. Select the connected business number, choose an audience and approved template, then review variable values and exclusions before scheduling or sending.
WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.
Confirm the sender number belongs to the workspace you are using. Templates are associated with the relevant WhatsApp business account; a template approved elsewhere is not proof that this number can send it.
Select contacts or a saved segment, fill each required variable and review the intended message. The dispatcher validates template values per recipient and checks the template state, recorded opt-outs and configured send safeguards. A missing value must not become guessed customer text.
Scheduling stores a planned send; it does not override consent, account restrictions, frequency caps or send windows. Use the segment guide for audience rules and the analytics guide for recorded results rather than treating every queued recipient as delivered.
Obtain explicit permission for the WhatsApp messages the recipient expects and honor opt-outs. The customer-service window opens or resets with each user message and lasts 24 hours. Outside it, use an appropriate approved template; template approval does not replace consent or guarantee delivery.
Consent is your responsibility: opt-out blocking does not prove that every recipient has a positive opt-in record. Meta controls approval, capacity and delivery. No unlimited sending, approval deadline or free WhatsApp CRM tier is promised.
Consent is your responsibility: opt-out blocking does not prove that every recipient has a positive opt-in record. Meta controls approval, capacity and delivery. No unlimited sending, approval deadline or free WhatsApp CRM tier is promised.
Select the owner workspace and intended connected number.
Choose a consented audience, approved template and valid variables.
Review exclusions and test with an authorized contact before a larger campaign.
No. Scheduling does not bypass template status, sender ownership, recipient values, consent obligations, account restrictions or configured sending safeguards.
Obtain explicit permission for the WhatsApp messages the recipient expects and honor opt-outs. The customer-service window opens or resets with each user message and lasts 24 hours. Outside it, use an appropriate approved template; template approval does not replace consent or guarantee delivery.
WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.
WhatsApp opt-in and consent records
WhatsApp audience segmentation
WhatsApp Business Platform pricing — Delivered-message billing depends on recipient market and category; consult the current rate card and account invoice.
Cloud API getting started — Account and number prerequisites; Meta controls availability and approval.
WhatsApp Business Messaging Policy — Consent, acceptable use and messaging restrictions still apply.