WhatsApp sales pipeline

Create a deal when a conversation represents a real opportunity. Link it to the contact, record its value and stage, and set a due task for the next action rather than equating a reply with a sale.

WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.

Keep the deal and the next action current

The deal board groups opportunities into new lead, contacted, quoted, won and lost stages. Create and update a deal after a real business change; the team controls stage movement and the value recorded.

A contact can hold notes and tasks beside the conversation. Give the next action a due date and review overdue work. A dated task is a reminder for your team, not an automatically delivered WhatsApp message.

Deal stage and contact stage are distinct records. Audience filters use contact fields; do not assume moving a quoted deal creates the equivalent segment membership. A stage-change event can feed a configured journey, but it does not automatically move all related records or complete the follow-up.

Permission and the customer-service window

Obtain explicit permission for the WhatsApp messages the recipient expects and honor opt-outs. The customer-service window opens or resets with each user message and lasts 24 hours. Outside it, use an appropriate approved template; template approval does not replace consent or guarantee delivery.

Limits before enabling

No forecasting, automatic win detection, numeric lead scoring or guaranteed completed follow-up is claimed. Recorded deal values are your entries, not verified payment totals. Later outbound follow-up still needs consent and message eligibility.

Illustrative workflow review

  1. Sales teammate: Record the quote and create a task for the next review.
  2. Outcome review: Move the deal only after a real update; a sent quote is not a won sale.

No forecasting, automatic win detection, numeric lead scoring or guaranteed completed follow-up is claimed. Recorded deal values are your entries, not verified payment totals. Later outbound follow-up still needs consent and message eligibility.

Setup

Define the task

Create the deal and link the correct contact.

Confirm inputs

Record the current stage/value and add a dated next task.

Review the outcome

Update after real progress and review outbound eligibility before following up.

Questions

Does a task send an automatic follow-up message?

No. A CRM task records work for a teammate. A separate configured messaging workflow must meet its own consent, window and template requirements.

What does the 24-hour window permit?

Obtain explicit permission for the WhatsApp messages the recipient expects and honor opt-outs. The customer-service window opens or resets with each user message and lasts 24 hours. Outside it, use an appropriate approved template; template approval does not replace consent or guarantee delivery.

Which Repli costs should we review?

WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.

Related guides

WhatsApp CRM

Sales-team workflow

WhatsApp audience segmentation

WhatsApp opt-in and consent records

Repli pricing

Official references

WhatsApp Business Platform pricing — Delivered-message billing depends on recipient market and category; consult the current rate card and account invoice.

Cloud API getting started — Account and number prerequisites; Meta controls availability and approval.

WhatsApp Business Messaging Policy — Consent, acceptable use and messaging restrictions still apply.