Read the available send outcomes and provider receipts before deciding what to change. Campaign counts describe observed messaging activity, not revenue, a completed purchase or proof that a particular message caused a reply.
WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.
Campaign summaries show sent and failed counts. Delivered and read counts depend on the corresponding recorded receipt timestamps; an absent read receipt is not proof that the person ignored the message. Exclusions are not successful sends.
The summary success rate is sent divided by sent plus failed, rounded to a percentage; it is not a delivery, read, reply or conversion rate. Queued values are an estimate from stored campaign totals and current send/failure counts, not a completed-send result.
Replies follow the seven-day attribution rule: the most recent qualifying campaign send before the inbound reply, with only the first previously unreplied recipient row credited. The timestamp/rule is an attribution convention, not causal proof or a verified sale.
A/B recipient assignment is stable and hash-based, not a fresh random draw on every retry. Current per-variant “sent” summaries count assigned recipient rows, not only confirmed sends; do not use those labels as validated delivery denominators or statistically significant winner claims.
Obtain explicit permission for the WhatsApp messages the recipient expects and honor opt-outs. The customer-service window opens or resets with each user message and lasts 24 hours. Outside it, use an appropriate approved template; template approval does not replace consent or guarantee delivery.
No native message-link click, purchase revenue, ROI, statistical significance or automatic winner-selection claim. Provider receipts and incomplete retrieval can affect totals; reconcile the actual campaign records before external reporting.
No native message-link click, purchase revenue, ROI, statistical significance or automatic winner-selection claim. Provider receipts and incomplete retrieval can affect totals; reconcile the actual campaign records before external reporting.
Review sent, failed and excluded recipients separately.
Check receipt timestamps and the defined success-rate denominator.
Interpret reply attribution and A/B counts conservatively before changing a campaign.
No. The campaign summary uses sent / (sent + failed), rounded to a percentage. It is not a purchase, delivery, read or reply conversion rate.
Obtain explicit permission for the WhatsApp messages the recipient expects and honor opt-outs. The customer-service window opens or resets with each user message and lasts 24 hours. Outside it, use an appropriate approved template; template approval does not replace consent or guarantee delivery.
WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.
WhatsApp audience segmentation
WhatsApp opt-in and consent records
WhatsApp Business Platform pricing — Delivered-message billing depends on recipient market and category; consult the current rate card and account invoice.
Cloud API getting started — Account and number prerequisites; Meta controls availability and approval.
WhatsApp Business Messaging Policy — Consent, acceptable use and messaging restrictions still apply.